Clearly the attraction and lucrativeness of mobile-friendly websites is not going away. In fact, it can easily be argued that mobile-friendliness is a key ingredient for any flourishing business. The question now becomes; how can you as a Small Business Owner harness that untapped market and draw paying customers to your business?

Here are a few key features to keep in mind for your mobile-friendly website conversion.

  • Instant Accessibility is one of the most important features on mobile-friendly websites. All your potential customer, who is waiting in the drive-in line at McDonald’s, has to do is tap the “call” button and their mobile device will do the rest.
  • Create a unique mobile website URL. This will make using your mobile site easier and will also link back to your full website.
  • Simplify and prioritize your content. Customers on the go aren’t looking to read a full website thesis while they’re standing in line at Starbucks. They’re looking for targeted information.
  • Minimize the amount of manipulation needed. Remember your customer has a small mobile screen. The less poking, squeezing, maximizing and minimizing the better. These additional manipulations can lead to frustration and cause your potential customer to “bounce” back to shop for a more easily navigated website.
  • Finally, keep your data size for your mobile-friendly website small. The larger and more complex the files, the slower the downloading for your potential customer. Customers on mobile devices have seconds, not minutes, in which they’re trying to accomplish something. If your potential customer has reached the order window at their local Taco Bell and your site is still downloading chances are they’ll decide to redirect their search to another business.

This is just a basic overview and is not legal advice specific to your situation. If you would like to speak with Jonathan about your situation, please email him at jcw@eastbaybusinesslawyer.com or call him at 925-327-1019.